Analyst Report
State of the Market - Retail Survival Strategies for 2009
Aberdeen research shows that holiday sales performance this year and competitive performance in 2009 will decide the tipping point for 'retail recovery' as 80% of companies are challenged by historically higher levels of cost of goods sold and low consumer confidence. Aberdeen surveyed 200 retail enterprises between October and December 2008 to reveal the changing business and technology scenario in retail.
This report serves as a reality check for the retail industry that is grappling to deal with the critical pain points such as declining topline sales, business value chain impact, and shifts in the information technology roadmap and priorities. This report outlines how Best-in-Class CxO's in retail are attaining success through re-prioritzation and renewed focus on retail basics.