Analytikerrapport
Increasing Retail Productivity: Enterprise-Wide Business Intelligence
Aberdeen Surveyed 150 retail enterprises between October and November 2008 to determine the opportunities and pitfalls of an enterprise-wide BI strategy in retail. Data indicates that while retailers are currently using BI in silo formats within transactionl data environments such as customer management, merchandising, and store operations, the roadmap for BI is gradually leading towards enterprise-wide adoption. Enterprise-wide BI has emerged as a top-two priority in terms of planned deployment.