A free tool that analyzes traffic and postings on the popular Digg Web site
Radnor, PA
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24 January 2008
QlikTech, named by IDC as the world’s fastest growing Business Intelligence (BI) vendor, today announced the availability of “Dugg Analyzer,” a free tool that analyzes traffic and postings on the popular Digg Web site, providing new transparency in determining how Web content is popularized and what sources feed the site.
Digg (www.digg.com) is a Web community where members submit content of interest by clicking on a “digg it” icon that accompanies an article or video. Once a submission has earned a critical mass of Diggs – among the millions of stories on the Web – it becomes “popular” and jumps to Digg’s homepage in its category. Stories and their corresponding Web sites that reach the Digg hot list of popularity subsequently generate additional traffic through their resulting visibility.
Digg uses a proprietary algorithm to rank and rationalize the popularity of specific stories and content. The site has been criticized in the past for a lack of visibility into how stories are ranked, and stated it would make changes.
Based on QlikTech’s award-winning analysis solution, QlikView’s Dugg Analyzer provides instant visual insight by category, subject, source, reporter and any other dimension – all in just a few clicks. The QlikView application can be viewed at QlikView Demos
“We believe in democratizing analysis by making it simple to use and accessible to everyone,” said Anthony Deighton, Senior Vice President of Marketing at QlikTech, “Our Dugg Analyzer helps to ensure the democracy of the Digg community by giving members a free tool to analyze content posted to the site, ultimately leveling the playing field for everyone.”
Analysis using Digg Dugg shows that YouTube was the most linked to site on Digg, having had more than 10 times as many front-page stories as the next most popular video site until August 2007. Since then, however, there has been a sudden drop in the number of YouTube stories reaching the front page. YouTube news is now similar in popularity to other video sites.
QlikView was able to easily look at Digg data and determine that a small minority of people – 100 – is responsible for 40% of content that thousands see and read. This is down from a previously reported 56% of most popular content in 2006.
About QlikTech
QlikTech is the world’s fastest growing business intelligence software company, offering sophisticated and visual analysis and reporting solutions that are fast to develop and easy to maintain. Its award-winning flagship product, QlikView 8, uses patented, next-generation in-memory association technology. Built to take advantage of open architectures and 64-bit platform technology, QlikView can analyze more than a billion records in seconds while allowing affordable deployment to organizations of any size. QlikView’s click-driven, visually interactive interface is simple for people to learn and use, so that better information is available to everyone.
QlikTech has 7,000 customers in 82 countries – from thousands of small and midsized companies to large corporations such as Tetra Pak, Deutsche Telekom, Reuters, 3M, Colonial Supplemental Insurance, and BMW – and adds 12.6 new customers each working day. QlikTech is privately held and venture backed by Accel Partners, Jerusalem Venture Partners, and Industrifonden. Founded in Sweden, QlikTech is headquartered in Radnor, Pennsylvania (USA), has subsidiaries in France, United Kingdom, Germany, Netherlands, and Scandinavia, and more than 500 partners around the world. For more information on QlikView, please call 1-888-828-9768 or visit www.qlikview.com.