Company Profile
Region:
North America, United States, Europe
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Industry:
High Tech
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Function:
Sales, Marketing, Finance, IT
Challenges
- Make huge volumes of gaming data accessible to the business
- Deliver rapid business insights
- Empower business users with self-service
Solution
- King.com has deployed QlikView to multiple lines of business, providing benefits to users around the world in a number of key areas:
- Executives can make more informed business decisions based on multiple KPI metrics
- The marketing team can target games more effectively based on multi-dimensional customer insights
- Financial analysts are measuring return on investment in marketing campaigns for the first time
- The product development team can analyze customer behavior to inform future games design
- The IT team is gaining a better understanding of data structure and relevance
- Over 100 QlikView applications now in daily use
- Handling 2 billion rows of data generated per day
- First application in production within a week
- Return on investment achieved in a few months
- Users able to search and analyze big data in the way they want
Benefits
- Delivered rapid analysis with zero wait time
- Provided an excellent self -service experience for multiple users
- Created a powerful new platform for improved decision making