White Paper
Stop Guessing, Start Knowing: A Guide to BI for the Business User
The practice of business intelligence (BI) has suffered for many years from the pretense that the information needs of business users can be predicted in advance. What is needed is a dashboard with the power to ask and answer any question on the fly. In other words, if you can think it, you should be able to act on it. This would put business users in the driver’s seat, with profound implications for any organization.