Consumer Products

QlikView for Consumer Products

Seize market share, deliver agile operations and improve profit

Analyze trends to capture consumer loyalty. Build and manage the intelligent supply chain that can respond to just-in-time production and demand signals. Reduce time-to-market to win mindshare and shelf space. Optimize trade fund management to maximize sales, margin, and return on marketing investment.

Enhance the Consumer Value Chain

Consumer Products companies are operating increasingly complex global supply and distribution networks. Close collaboration is required among product developers and marketers, suppliers and retailers to gain real time visibility into business conditions. Profitability depends on the ability to deliver detailed and on-demand analysis into every aspect of the enterprise to enable optimal decision-making by everyone across the consumer value chain.

Using QlikView, leading consumer products companies worldwide can:

  • Segment markets, competition and customers to understand and deliver maximum profit by category and brand
  • Exert greater discipline in promotion management to drive informed pricing, optimize sell through, and achieve greater profit
  • Integrate retailer sales data with sell-through information to identify demand changes and their impact through the supply chain
  • Reduce operational costs from analyses of material use and stocking levels, purchasing and production options, and supplier performance
  • Ensure trusted and timely regulatory compliance by enabling drill-down visibility into quality assurance, product safety, and recall measures

The QlikView Customer Experience

Discover why more than 750 consumer products companies around the world — from the largest manufacturers to the most specialized producers of apparel, food and beverage, and home and personal care products — have turned to QlikView and its unique, in-memory associative technology to overcome their information challenges and improve their overall performance.

50% improvement in inventory forecasting across 4,500 SKUs

“On the sales side, we use QlikView to find selling opportunities with existing customers as well as to highlight customers who are ordering less frequently than before. On the control side, we can track margins and customers' rebates instantly whereas before it took hours of manual data collation.”

Julian Spencer, Finance and Operations Director Europe, WD-40

Estimated daily cost savings of $23,700 from access to on-demand data that is refreshed daily on 45-minute intervals; complete ROI in 4 months

“We've put QlikView analysis to work in identifying where additional efficiencies can be found. Our dry goods packaging department has already seen a time savings of 25 % in its operations. That’s what QlikView is all about: putting the power of analytics into the hands of everyone.”

John Meersman, Director of IT, National Frozen Foods Corporation

Consumer Products Customers

Consumer Products Customers

Consolidates thousands of individual reports to immediate answers from one QlikView application; deployed in 15 days

“QlikView’s virtually unlimited querying, instant reporting speed with massive data sets, and easy to interpret graphical data presentation helps Campbell to improve productivity, predict financial performance and monitor our supply chain.”

Analyze over 500,000 order lines in seconds, in real time, on demand; 2 weeks to deploy application

Reduced excess and obsolete product inventory by 98%; developed applications for finance and inventory in 3 weeks.

“QlikView is the critical last mile in our data warehousing and business intelligence initiative. QlikView has allowed us to maximize the efficiency and ROI of our data warehousing application by giving sales managers fast and easy-to-use analysis of critical sales data, both at the office and on the road.”

Bill Lloyd, Enterprise Intelligence Manager, Pergo

Achieved 80 % reduction in audit time - down from 3 weeks to less than three days per audit cycle.

“QlikView has surprised us in a positive way in every respect: its performance has more than fulfilled our expectations. At the same time, setting it up and using it was extremely easy and adaptable.”

Uwe Dubbert
Manager IT/Telecom Group, Ahlers AG

Empower the consumer-driven enterprise

QlikView has been recognized by Consumer Goods Technology, a leading business and IT news organization for the consumer products industry, as an Editor’s Choice in 2010 for disruptive technology adding tremendous value to the consumer products industry. Enhanced visibility and simplicity drives better decisions—and better performance—for consumer products companies everywhere. From detailed white space analysis to new product launches. From targeted customer analysis and marketing campaigns with precise ROI to improved sales forecasting, territory and commission management. From robust demand planning to managing accurate production and returns schedules. With QlikView, users get self-serve access to the information they need, when they need it, to make the most informed decisions.

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